Digitalisation and climate change: Is your business digitally sustainable?

Climate change is currently a hotly debated topic. Keyword “hot”: the temperatures on our planet continue to rise, and we have to raise awareness to campaign against it. This is an issue that is close to destinazio.’s heart. But can a digital agency make a positive contribution to the issue of climate change?  

Our answer is yes. People often underestimate the impact the IT industry has on the climate. Emails, streaming services, cloud storage and surfing the internet are real energy hogs. Measures against this large energy  consumption in the digital world are not yet consistently implemented. The aim of this article is to show you which measures you can do personally and how destinazio. is committed to being digitally sustainable.  

Hosting. With 35% of the energy consumption in the IT sector, data centres and networks account for a large share (source: Lean ICT – Towards Digital Sobriety). In order to make hosting more climate-neutral, more energy-efficient servers can be used. In addition, these servers should always be powered by renewable energy to reduce the carbon footprint. destianzio’s hosting partner has had an ecologically responsible attitude since 2007 and implements the following practices:

  • 100% green energy  
  • Cooling the data centers with outside air, without air conditioning  
  • Purchase of environmentally friendly servers, locally manufactured products  
  • Recycling of all used equipment  

Workplace. Energy saving workplaces can be designed in different ways. At destinazio. there is no fixed workplace. Each employee works independently or in a co-working space, and communication between employees is digital. In this way, destinazio. minimises commuting and the associated greenhouse gas emissions. However, if we are dependent on a fixed workplace, it is always advisable to equip ourselves with modern, energy-efficient devices. This includes devices such as laptops and printers, lighting, heating and air conditioning, which can be used more efficiently with new technologies.

Paper/printing. Paper consumption is also a major issue in climate protection. Wherever possible, printing should be avoided or, if necessary, double-sided printing should be prioritised. destinazio. switched to e-billing two years ago. As a result, the agency now only prints very rarely.

Meetings. When organising meetings, it is important to take travel into account. At destinazio. as many meetings as possible are held digitally. As we value closeness to the client and personal interactions, several meetings are coordinated at the same place and on the same day. This saves us time and energy!

Data. As already mentioned in regards to hosting, storing data is considered a big energy consumer and so large files should be avoided as much as possible. On the one hand they can be compressed, but on the other hand the quality can be reduced to save data volume. destinazio. pays special attention to optimising the code and content as data volume, keeping it as low as possible, especially when creating websites. This reduces the energy consumption while improving website performance.

As we want to make you more aware of the topic, we hope you find these tips to be useful. As a web agency in Valais, we are surrounded by beautiful nature and consider it our duty to do our part for climate change in this era of digitalisation. 

Manuel Cina