The pathway to a relevant website

When searching the internet, users* want to find the information they are looking for as quickly and directly as possible. Once he has reached his destination, there are various influencing factors that show whether a website is relevant to his intention or not. If the page is not relevant, he jumps off. This decision is usually made in a few seconds.

So in order to build a relevant website, the following points should be considered in web design:

Visual match. During the search, the user enters keywords that are relevant to him into the search engine. Based on these keywords, the most suitable websites are finally displayed. After the user has made his or her first choice, he or she searches the selected website in a few seconds based on his or her search entry. If the contents of the website do not match the search term, the user leaves the site again. Therefore, appropriate keywords should always be used in web development.

Use images and graphics. When scanning the website, it is important to show the customer the company’s field of activity by using suitable pictures and graphics. Since the visitor often only scans the website at first instead of looking at it for a longer period of time, images help him to decide if he found what he was looking for or not. Well-placed placed and relevant images therefore encourage a longer stay and lead the visitor to his initial goal more quickly.

Present the range. As with the visual match, the significance of the content on the website visited is of great importance. A visitor must be given an overview of the range of products or services early on. Thus, it can be decided in a few seconds whether he will reach his goal on the website. If he does not find what he is looking for, the visitor will leave the site again. In web development, therefore, the presentation of the product range is always of great importance.

Use understandable terms. An important factor of relevance in websites is also user-friendliness. Thus, surfing the website should always be made as simple and easy as possible. A major part of this usability also lies in the vocabulary used. If, for example, complicated industry terms are used that the guest does not understand, he or she will decide to leave the website.

Performance factors – presentation. This point is mainly concerned with conversions, i.e. the guest’s decision to buy. So when he arrives at a destination and finds the product or service he is looking for, he looks for indicators that simplify his decision. For example, highlighting unique selling points, using customer reviews or showing the price-performance ratio can reassure the customer and encourage him to buy. This is especially true for to e-commerce websites, where sales have the highest priority.

Why not see for yourself whether you excel in all these areas? As your digital agency in Valais, you are of course welcome to contact us. destinazio. looks forward to any collaboration and is your web specialist in Valais.

* To ensure that the flow of reading is not impaired, we only refer to the masculine form, but always and equally mean the feminine form as well.

Chris Bachmann