Deriv - global trading platform

How Deriv and destinazio accelerated global growth by migrating 6,000 pages to Webflow

Deriv.com is a leading global online trading platform, drawing an average of 21 million visits monthly. Known for its cutting-edge trading solutions, Deriv reached out to destinazio to modernize its digital infrastructure and improve operational efficiency to keep up with rapid growth, by using Webflow Enterprise.

3x
Faster Page Creation
6,000
Pages Migrated
400+
Blog Articles Consolidated
How deriv migrated 6,000 website pages to Webflow
Client
Deriv
Global trading platform
Outcome
Project team
2. TEAM - Chris Bachmann - Management and co-founder

Chris Bachmann

Management, Creative Director & co-founder
destinazio.
1. TEAM - Olga Grossenbacher - Web development & design

Olga Grossenbacher

Web development & design
destinazio.
Sergei Shevchenko

Sergei Shevchenko

Web development
destinazio.
Carl Michael Whiteside

Carl Michael Whiteside

VP of design
Deriv
Hari Vilasini

Hari Vilasini

Project manager
Deriv
Robin Saha

Robin Saha

Deriv
Hamed Moradi

Hamed Moradi

Web and marketing design lead
Deriv
Afshin Narimani

Afshin Narimani

UI/UX Designer
Deriv
Eduard Hrachou

Eduard Hrachou

Software developer
Deriv
Dinidu Seneviratne

Dinidu Seneviratne

Senior designer
Deriv
Ahmadreza Soleymani

Ahmadreza Soleymani

UI/UX Designer
Deriv
Priyanka Joshi

Priyanka Joshi

Content & localization leader
Deriv
Putri Kumala

Putri Kumala

Translations team lead
deriv
Marie Forouzande

Marie Forouzande

UX designer
Deriv
Deveraj Mahalingam

Deveraj Mahalingam

Product design manager
Deriv

Key results

1. Reduced time to build pages in 18 languages from 3-5 weeks to 2-3 days - 3x faster page creation

2. Completed migration of over 6'000 pages in just 3 months, a process that would have taken 2+ years with traditional development.

3. 400+ Blog articles consolidated Streamlined content management across multiple subdomains - 400+ Blog articles consolidated

The challenge

Deriv needed to transition its extensive website to a modern platform that could:

• Support 18 languages.

• Improve design consistency and reduce reliance on developers.

• Manage large-scale content efficiently, including over 6,000 pages and complex integrations.

destinazio’s approach

destinazio led the technical transformation, focusing on:

Training & collaboration

destinazio trains deriv’s team to use Webflow’s enterprise workflow, allowing them to maintain and expand their digital presence autonomously, resulting in faster content rollouts and improved operational efficiency.

Seamless Design Integration with a Client-First Focus

destinazio integrated deriv's design seamlessly on Webflow, prioritizing a client-first approach to ensure performance and consistency.

Content independence

Empowered the content and SEO teams to manage updates directly, eliminating bottlenecks in development.

Custom code management

Extensive custom functionalities were migrated seamlessly using Global JS and GitHub integration.

Multi-language support

Webflow CMS integration with Webflow native localization and SaaS Crowdin allowed rapid translation deployment, reducing page creation time significantly.

Conclusion

Deriv’s migration to Webflow, executed by destinazio, exemplifies technical excellence, with significant improvements in agility, scalability, and efficiency. With the successful training of Deriv’s internal teams, the company is well-positioned to continue growing and innovating, setting a new standard for online trading platforms.

How deriv migrated 6,000 website pages to Webflow
How deriv migrated 6,000 website pages to Webflow
How deriv migrated 6,000 website pages to Webflow
How deriv migrated 6,000 website pages to Webflow

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