Modernizing deriv.com for global scalability
How Deriv and destinazio accelerated global growth by migrating 6,000 pages to Webflow
Deriv.com is a leading global online trading platform, drawing an average of 21 million visits monthly. Known for its cutting-edge trading solutions, Deriv reached out to destinazio to modernize its digital infrastructure and improve operational efficiency to keep up with rapid growth, by using Webflow Enterprise.
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Chris Bachmann
Olga Grossenbacher
Sergei Shevchenko
Carl Michael Whiteside
Hari Vilasini
Robin Saha
Hamed Moradi
Afshin Narimani
Eduard Hrachou
Dinidu Seneviratne
Ahmadreza Soleymani
Priyanka Joshi
Putri Kumala
Marie Forouzande
Deveraj Mahalingam
Key results
1. Reduced time to build pages in 18 languages from 3-5 weeks to 2-3 days - 3x faster page creation
2. Completed migration of over 6'000 pages in just 3 months, a process that would have taken 2+ years with traditional development.
3. 400+ Blog articles consolidated Streamlined content management across multiple subdomains - 400+ Blog articles consolidated
The challenge
Deriv needed to transition its extensive website to a modern platform that could:
• Support 18 languages.
• Improve design consistency and reduce reliance on developers.
• Manage large-scale content efficiently, including over 6,000 pages and complex integrations.
destinazio’s approach
destinazio led the technical transformation, focusing on:
Training & collaboration
destinazio trains deriv’s team to use Webflow’s enterprise workflow, allowing them to maintain and expand their digital presence autonomously, resulting in faster content rollouts and improved operational efficiency.
Seamless Design Integration with a Client-First Focus
destinazio integrated deriv's design seamlessly on Webflow, prioritizing a client-first approach to ensure performance and consistency.
Content independence
Empowered the content and SEO teams to manage updates directly, eliminating bottlenecks in development.
Custom code management
Extensive custom functionalities were migrated seamlessly using Global JS and GitHub integration.
Multi-language support
Webflow CMS integration with Webflow native localization and SaaS Crowdin allowed rapid translation deployment, reducing page creation time significantly.
Conclusion
Deriv’s migration to Webflow, executed by destinazio, exemplifies technical excellence, with significant improvements in agility, scalability, and efficiency. With the successful training of Deriv’s internal teams, the company is well-positioned to continue growing and innovating, setting a new standard for online trading platforms.
Throughout our collaboration, Destinazio showcased exceptional technical expertise and consistently met all milestones and deadlines. Their flexibility and deep understanding of our product requirements were invaluable. With extensive knowledge of Webflow's native functionalities and the most suitable third-party integrations, they played a pivotal role in optimising our websites for speed, performance, accessibility, and reliability. Working on our enterprise account, Destinazio adeptly managed multiple branches and leveraged advanced Webflow features such as localisation and branching. They also took the initiative to mentor and train less experienced team members and new builders within our internal team. Their support extended beyond technical aspects to include UX/UI brand suggestions and feedback, always collaborating with our best interests at heart. More than just a builder, Destinazio became a strategic partner who helped us make the most of Webflow.
Carl Michael Whiteside
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